Note to Subaru Marketing

Dear Subaru Marketing:

I appreciate your efforts to market your vehicles in my area; and I also appreciate your effort in creating regional specific advertisements - it lends a nice local feel to them. Bravo! However, you may want to actually make sure that the region you're airing the commercials within actually makes sense.

There are other cities in New York state besides New York city. Upstate / Western New York is not referred to as the tri-state area. So, your slogan to tell use that we "try everything" and maybe that's why we're the "try-state" area is cute as buttons and puppy dogs - and horribly wrong. The area you're referring to is a 400 mile, 7-hour drive across nowheresville from us. Perhaps you could create one specific for our area: Since we are "Western" New York you may want to mention cowboys and indians. Or perhaps use the title "Finger Lakes region" and talk about rude gestures.

Sincerely,
A member of your target audience